The High Cost of Neglecting Email Marketing
Failure to implement a robust email marketing strategy can lead to significant setbacks:​
Missed Revenue Opportunities: Email marketing boasts an impressive return on investment (ROI), with businesses earning an average of $36 for every $1 spent. Ignoring this channel means forfeiting substantial revenue potential. ​[*]
Diminished Customer Engagement: Without regular email communication, businesses risk losing touch with their audience. Notably, 27% of small and medium businesses fail to follow up with customers after their initial interaction, leading to missed opportunities for repeat business. ​[*]
Increased Marketing Costs: Email marketing is one of the most cost-effective marketing channels available. Neglecting it may force businesses to rely on more expensive methods that offer lower ROI. [*]