The High Cost of Ignoring PPC Advertising
Neglecting to implement a strategic PPC campaign can lead to several detrimental outcomes:​
Reduced Online Visibility: Without PPC, your business may struggle to appear in prominent positions on search engine results pages (SERPs), leading to decreased brand awareness.​
Missed Revenue Opportunities: PPC visitors are 50% more likely to make a purchase than organic visitors. By not leveraging PPC, you may be missing out on potential sales and revenue. ​[*]
Competitive Disadvantage: Competitors utilizing PPC gain immediate visibility and attract potential customers actively searching for products or services you offer, potentially capturing market share at your expense.