The High Cost of Ignoring Small Business Marketing
Failing to invest in a robust marketing strategy can have several detrimental effects:​
Reduced Visibility: Without marketing, your business remains unnoticed. Considering that 81% of shoppers research online before making a purchase, lacking an online presence means missing out on potential customers. ​[*]
Decreased Customer Acquisition: Marketing efforts drive new customer engagement. With 55% of consumers discovering new brands through social media, not leveraging these platforms can limit your reach. ​[*]
Loss of Competitive Edge: Competitors investing in marketing will overshadow businesses that don’t, capturing a larger market share and leaving others behind.
