Videos are the most engaging ads people see on social.​
With the introduction of Facebook, Twitter, and Instagram video, we are seeing a massive surge in video content and usage. Social media is no longer about sharing words and images but about sharing ideas and visions through video.
- Animated video has a 76% higher view rate than non-animated videos.
- Video ads have 4x higher view rates than photo or text-only ads.
- Videos boost brand and product recognition by 80%.
Videos lead to a 21% higher conversion rate for e-commerce sites.